Monday, August 8, 2016

OLD BUT NEW AGAIN?

There has been moments as of late, mainly on the mic. But, when words like "ass" are used, one can't help but think of the Attitude Era. There have even been some innuendoes too, reminiscent of back in the day, with The New Day and Enzo & Cass' on the mic. But, that era is long gone and never coming back. Never, a word said not to use in this industry. In this case, it can be, but at the same time still not hold as much power as it is meant to.

The catalyst for the Attitude Era was of course the Monday Night Wars with WWE and WCW battling for ratings supremacy. Vince McMahon was forced to go places that the kid friendly WWF (WWE) hadn't really gone before. We all know the story, whether we lived through it or have been caught up via the web or WWE Network. WWE won, had zero competition, and eventually went the PG route. The competition may be gone, and likely not to be replaced, but there is now a standard in the ratings department. After breaking and setting records, TV companies likely expect something at least similar to the glory days. So, now we have RAW and Smackdown! Live battling each other for top spot. Which is good, competition is good even when within the same team. The bad is that they aren't head-to-head like they were with WCW, and the star power isn't there like it was in the late 90's or late 00's.
This has me wondering, if the ratings don't reach the levels that are expected will we see Vince once again push the envelope? This is how that "never" comes into play, not the same as the Attitude Era but very similar to it. Given that the majority seem to agree that the injury bugs have been from the faster paced work being done. Perhaps slowing that down while heightening the attention done in the story lines. The attention, not the focus. The focus should be on the matches, but slower more meaningful pace. It is weird to say, but even bring back Vince Russo. Before you flip, remember that he would have that filter he needs aka Vincent K. McMahon.

It was just a thought, that the more I think about is actually possible. Ratings still equal money. Money that is lost while perusing sponsors who still didn't hop on board while playing in a PG environment. Unless we actually see the day RAW and Smackdown! Live are on the WWE Network.

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